The illogical brain
The brain seems to learn by forming associations at random, then reinforcing those associations unless they are directly disproved. As an example, consider that you are lamenting your ex-girlfriend, whose birthday is Nov 28, was too glimpery for you. Your buddy says " Wasn't she born in November ?
All Scorpio chicks are glimpery like that."
On the reinforce-success model, your brain now assumes that your ex-girlfriend is a Scorpio and that all Scorpio chicks are glimpery. Any reference to Scorpio, or glimpery chick jokes will reinforce this opinion, which can finally even survive the fact that Nov. 28 is not Scorpio. The brain is constantly making associations like this and jumping to conclusions based on them. In the absence of immediate negative feedback those conclusions remain embedded and are reinforced. It is the basis for effective advertising - associating a product with sexually attractive images is far more effective than any factual claim you might make and has the further advantage of not being refutable. Even though we know that advertisers are doing this deliberately, it still works.
In the case of factual claims, a habit of checking against a simple model will draw your attention to discrepancies that your brain's associations would otherwise cause you to gloss over or ignore. If a particular ad campaign habitually distorts the facts, consistent checking will eventually trigger your brain's pattern-recognition capability. You will still be swayed by the associations that are set up, but this will at least somewhat be countered by your recognition that you are dealing with a liar.
Simple models are an extremely useful tool in ordering one's understanding of the physical world. They are far less helpful in the world of opinion-shaping, but can at least help you know that you are being manipulated.